The wordmark is executed in purple color and custom typeface with the exclamation sign. The colorful emblem is composed of a light blue circle and a yellow stylized letter “Y”, resembling a person’s silhouette with his hands up. The Yahoo logo from 1995 is the only one with the emblem. It is easy to notice this in the way the letters have been often positioned above the line as if to show upward motion. While the “jumping” typeface and the brownish-yellow palette haven’t been used anymore, you can see that the following logos were inspired by the casual style of this one. 1995įor a year only, the company used a playful logo, where the letters appeared to be jumping. It featured a wordmark in a black classic serif font. The first Yahoo logo was designed in 1994 and stayed with the brand for only one year.
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